A New MSc in Arts & Cultural Management at BSB

Published on 15/05/2017

BSB’s newest MSc has been on offer since the beginning of the academic year…

The MSc in Arts & Cultural Management is taught entirely in English and can be done as a 3rd year specialisation in the Master Grande Ecole (MGE), or as a postgraduate degree.

This MSc prepares students for management careers in the arts and cultural sector (media and performing arts, cultural heritage, cultural tourism, and cultural and creative industries), as well as in cultural entrepreneurship. The MSc in Arts & Cultural Management also benefits from the dynamic synergy with BSB’s Cultural Management pole, notably with the MECIC Specialised Master (Management of Cultural and Creative Industries). The new MSc is made up of 16 French and international students who are thrilled to be the first class of this exciting degree!

Specialising in the arts and cultural sector 

The all-English degree programme includes a wide range of courses, a work placement and a professional thesis. Students study art history, the philosophy of the arts and cultural diplomacy, arts and cultural management and culture as a means of community development. These courses also cover cultural entrepreneurship, marketing and communication in the arts sector, digitalisation in creative industries, fundraising and cultural project engineering.

Practical experience is equally important, with students working with artists and organising one or several cultural events. This year’s group participated in a one-week field trip in Madrid, and spent another week in Besançon to organise Excentricités, an international festival of performance art, in partnership with the Institut des Beaux-Arts de Besançon.

Becoming an executive in cultural management

The degree prepares future executives for their careers in the dynamic market of cultural and creative industries, both nationally and internationally. The 16 students of this first MSc in Arts & Culture class will find jobs in performing arts (theatre, dance, music, etc.), cultural heritage (cultural heritage sites, museums, art galleries, etc.), cultural tourism, as well as jobs in the media, press and cinema sectors.

They will also become project engineers for cultural events, or will develop company projects in diverse cultural and creative industries. As such, particular attention is given to our students’ entrepreneurial projects, which are evaluated by an international jury at the end of their degree.


« Cultural industries can be considered as one of the biggest employers in the world, providing 29.5 million jobs in 2015« , reports Elena Boirin, Director of the MSc in Arts & Cultural Management. « Our MSc clearly meets market demand. We prepare young cultural managers to work in an international context, and to be able to adapt to a continually changing environment in which the mastery of new technologies and an entrepreneurial vision have become essential. »

Marion Guerre, student in the degree’s first class, agrees: « The MSc has provided me with both theoretical and practical knowledge in the field of arts and culture, within a global context. The complete degree programme, with courses ranging from entrepreneurship to cultural diplomacy to fundraising, has prepared me to be operational in the world of culture, and to realise my long-term professional project of working in the cultural sector abroad.« 

Share this news